Fans of TikTok influencer Ashton Hall say he is harming his brand with a series of marketing stunts. Ashton recently traveled to Ireland where he wore a skirt, also known as a kilt.
His new video, posted on Saturday, barely cracked 300K views by Sunday afternoon.
@ashtonhallofficial Day 1 in Scotland ??????? Cheers ??
Ashton’s fans are puzzled by his recent stunts, such as working out with shirtless music producer DJ Khaled.
Ashton, 29, still posts morning routine videos on TikTok, but those posts are becoming rare.
The Florida fitness trainer recently lost 4 races to 20-year-old YouTuber and streamer IShowSpeed.
It all started earlier this year when Ashton posted his first morning routine video. The video was viewed over 110 million times on TikTok.
@ashtonhallofficial Day 191 of the morning routine that changed my life 3:50am to 9:30am Sin lives late at night.. if you’re dealing with a weak mind, bad decisions, or lack of productivity go to sleep early. 4:00am – 8:00am no one’s calling or distracting your productivity.. they are sleep. 8:00pm – 12:00am is the opposite. Just try 30 days.. send this to your partners. It’s time to do better.
Fame and fortune soon followed. Saturday Night Live parodied Ashton’s morning routine and he was sought after by bold name celebrities.
Ashton’s morning routine and training videos racked up millions of views on TikTok. His followers believed he could outrun cars and horses – until he lost 4 races to IShowSpeed.
Now TikTok users mock Ashton daily in the comments under every video. TikTokers post skulls and dead rose emojis in his comments to symbolize his dying brand.
Hopefully, Ashton can recover from his marketing missteps by resuming his famous morning routines.
