Pop singer Beyoncé sent the Internet into a frenzy when she placed her designer handbag on the floor and sparked calls of an old Southern superstition.
The incident happened at Pharrell Williams’ Louis Vuitton menswear show in Paris, France.
Beyoncé shocked her fans when she placed the leather studded designer bag on the floor at her feet rather than on her lap. Beyonce’s tactless action nearly broke the Internet.
“Put your purse on the ground, and you’ll go broke,” one blogger wrote on The Root.
@gala.fr #beyonce #jayz #bradleycooper #louisvuitton #pfw #parisfashionweek #tiktokfashion ? Manchild – Sabrina Carpenter
Others informed Bey that she caused 7 years of bad luck by placing her bag on the dirty floor.
One TikToker said Beyoncé and her husband, Jay-Z aren’t worried about losing their wealth due to a superstition.
But there are rumors that Jay-Z and Roc Nation are bankrupt and he begged Live Nation for a $40 million loan after banks denied his $115 million loan applications.
“You think Beyoncé Giselle Knowles Carter is walking around anywhere with an actual purse?” a TikTok user asked. Another person suggested Beyoncé doesn’t carry a purse because she has assistants to carry her stuff for her.
LV menswear director Pharrell Williams presented Beyoncé with a Louis Vuitton handbag fresh off the runway at the Louis Vuitton’s Menswear Ready-to-Wear Spring-Summer 2026 collection.
TikTokers suggested that means the spell is broken.
