Known far and wide for his music — and his love of cannabis — rapper Snoop Dogg plans to expand his hemp beverage lineup into Georgia and two other states.
Iconic Tonics, Snoop Dogg’s company that creates THC and hemp-infused drinks, announced that two of its products, “Do It Fluid” and “Doggy Spritz,” will be sold in Georgia, Tennessee and New Jersey.
“Jersey, Georgia and Tennessee — each of these places has shown me love and helped shape culture, from hip-hop to soul to country,” the rapper said in a statement. “I’ve rocked with artists from all three, been inspired by the sounds, and now I’m bringing my energy there with Do It Fluid and Doggy Spritz. Good music, good people, and now, good drinks.”
Marijuana isn’t legal in Georgia, but hemp is. Marijuana has higher quantities of THC, the compound that makes users “high,” while hemp has 0.3% or less THC — not enough to incite euphoria.
Iconic Tonics is partnering with Savannah Distributing Company, a family-owned drink distributor, to pass the beverages to retailers throughout the state.
“Expanding into New Jersey, Georgia, and Tennessee allows us to tap into mature hemp markets with deep cultural roots,” Iconic Tonics CEO Evan Eneman said. “These states have shaped music and lifestyle, and with Snoop’s influence and warm reception from retailers due to his category recognition and affinity, we’re excited to bring ‘Do It Fluid’ and ‘Doggy Spritz’ to consumers ready for this next evolution.”
The burgeoning cannabis beverages market is projected to grow from $3 billion in 2024 to $117 billion by 2032, according to Fortune Business Insights.
